Strategic management-vodafone in : business swot & pestle analysis (42) 10 swot analysis of vodafone group plc 10 pest analysis of vodafone group plc 11 strategic marketing responses to key emerging themes in a marketing strategy (43) 12 conclusion 12 and performance strategy as a quest for value putting performance analysis into. Chapter 2 focuses on the analysis of vodafone’s business environment, including analysis of its macro‐environment, strategic analysis of telecommunications industry and a short swot analysis. Vodafone essar is the indian subsidiary of vodafone group 67% and essar group 33% its ceo is marten pieters it commenced its operations in 1994 when its predecessor hutchison telecom acquired the cellular license for mumbai.
Vodafone strategy is to remain a market leader consist of various points and targets and involves different stakeholders their commitment willing to improve their services through 'value enhancement' and their goal to strike and enter into new emerging markets is continuing to flow with their current values as well. Weaknesses in the swot analysis of vodafone 1 dropping subscriber base – as can be seen from the graph below, the subscriber base of vodafone is dropping in the last 4 years this is a major problem for vodafone looking at the global market scenario the brand needs to strengthen its core values and implement strategies to acquire more customers 2.
Competitive performance than in recent years our key strategic drivers – data, convergence and enterprise – are at the heart of this continued improvement project spring, our two year £19 billion investment programme, which was designed strategy review vodafone group plc.
Marketing planning and analysis in vodafone is also focused on evaluating the competitor strategies and the existing position of the company in evaluation to its stakeholders (duncan and moriarty, 2007. Download the full company profile: procter & gamble company profile - swot analysis euromonitor international's report on vodafone group plc delivers a detailed strategic analysis of the company's business, examining its performance in the consumer electronics market and the global economy.