Samsung, on the other hand, will end up being just another money making generator for google, perhaps reversing the previous situation wherein google, paradoxically, was largely the catalyst that ignited samsung’s smartphones fortunes.
Marketing effort by samsung is normally conducted for launch of new products as for their existing products, it is conducted together with their vendors like it fairs and electronic fairs the marketing communication objectives for these efforts will be different from a new launch. Apple current marketing situation are best known as targeting to a specific market and overtaking with the quality apple inc has its target in marketing industry to aim at individual rather than specific market apple has been marketing and advertising their product iphone using business-relate from company such as wall street journal, bloomberg businessweek, and more. Nicks current marketing situation marketing essay print reference this published: 23rd march, 2015 current marketing situation product differentiation will position nike's brand into the mind of the prospect, as well as the minds of the current followers, as a premium brand of shoes. Samsung was stable in rank 19 th in last year and current that show it can manage marketing strategy in good brand value in crisis economic situation in term of sony the main competitor, in the chart of brand value showed it rank is up from 34 th to 29 th in 2010 nevertheless, sony still stay behind of samsung.
Initially samsung was in the trading line that sells food products to nearby countries overtime samsung have become one of the leading electronics company in the world samsung has been constantly expanding their product variation allowing their market share value and revenue to be one of the top of the global scale. Apple current marketing situation are best known as targeting to a specific from bus 103 at university of california, riverside. Samsung also led the global mobile phone market after shipping 99 million phones for a 222 percent share down, down from 274 percent in the same quarter last year apple captured a 137 percent share, up from 106 percent.
Samsungs position in 2003, was strong every bit compared to its current state of affairs its stock was one of the most widely held amongst the companies emerging in the market as more than half of its portions were outside of korea, its place state in 2003, business hebdomad ranked samsung 25th most valuable trade [. The first step that samsung is taking to improve its current competitive position is investing more money in research compared to apple inc, samsung invests 57% of its total revenues in research this strategy is aimed at ensuring the company comes up with unique products so that it may not be seen as a copycat.
The current competitive strategies used by both samsung and apple inc have both advantages and disadvantages as noted earlier in the paper, apple inc was the largest producer of smartphones in the world before being overtaken by samsung. Samsungs position in 2003, was strong every bit compared to its current state of affairs its stock was one of the most widely held amongst the companies emerging in the market as more than half of its portions were outside of korea, its place state.